Leclerc has launched “Styl”, a concept store dedicated to customizing a wide range of products.

  • Styl enables shoppers to customize over 70 different products, such as bags, t-shirts, calendars, aprons or wine bottle labels.

Similar initiatives were undertaken by Carrefour in 2014 in its hypermarkets, in partnership with “mydesign.com”. Additionally, Systeme U created “My shop” concept store, a store dedicated to personalized products.