Systeme U has announced several changes to its operations in Africa.

  • The retailer created a new company called U Export Cooperative Africa
  • The new entity will be managed by Marc Prou, Chairman of Systeme U Sud
  • Prou will replace current Chairman Yves Petitpas effective June 2016.

Logistics

  • Systeme U has developed and runs its own logistics system, with headquarters in Carquefou.
  • The merchandise is delivered from Saint-Nazaire and Marseille to Carquefou.
  • The product range is controlled at a local level.
  • Systeme U does not promote their products in other local stores.
  • More than 50% of the products sold in Systeme U stores are imported from France.

 Local Partners

  • The retailer operates a partnership with Mercure International, which is in charge of expanding Systeme U stores in Africa.
  • Systeme U has entered three African countries since 2012: Benin, Ivory Coast and Cameroon.
  • The businesses have been developed in partnership with local entrepreneurs: Tchifteyan in Benin, Sabbag in Cameroons.
  • The investment costs and the administrative costs are not covered by the U affiliates from France.