Media-Saturn is to remove its Saturn store banner from the Netherlands like it recently did in Belgium in order to focus on the Media Markt banner.

The Saturn stores will be converted into Media Markt stores and 5 large and 3 normal sized stores will also be opened in  Bijenkorf at Amstelveen, Eindhoven and Rotterdam. This comes at a time when Media Markt is trying to become more engaged with shoppers 24/7 and as it tries to link its operations to provide customers with a fully coherent multichannel offer.