Carrefour Spain has launched a loyalty card dedicated to shoppers under 30 years old (and above 18 years old), valid throughout the retailer’s store network, including online. The loyalty card offers a discount equivalent to the VAT rate on 4,000 items along with additional benefits such as up to 10% discount on Carrefour’s mobile subscriptions, special offers from Carrefour travel and up to 8% discount in petrol stations.

The program complements Carrefour’s existing ‘65 and older’ (1.6 million card holders) and ‘Superfamily’ (1.2 million card holders) loyalty programs which offers similar targeted benefits. Carrefour aims reaching 3 million loyalty card holders by the end of 2014.