Waitrose has launched a new website  “waitrosepet.com ” a website dedicated to the pet category in partnership with Monster Pet Supplies, on October 1st 2014.
•    The website promotes a full range of well-known brands and specialist products, amounting to 9,000 products and 60 Waitrose private label products.
•    The website will also provide expert information on specialist pet food and also has a telephone guidance service.
•    Waitrosepet offers a 15% discount for the first order worth GBP50 or more until October 30th.

The key differential between the site and other online pet stores is the auto-replenishment feature which offers an initial 10% discount but not on further deliveries like Amazon's subscribe & save.