To transforming its alcohol department as ‘the destination’ for shoppers, Waitrose plans to add more service to its in-store dining by including steak bars and serving fresh beer. The retailer has also revamped its South African and Italian selections by adding 15 wines and also intends to launch its click and collect service for wine within the next two weeks. The service is available through the Waitrose Cellar site, where shoppers can place an order by 7 pm and get it delivered to a nearby store the next day. Waitrose plans to open nine or 10 in-store concepts by January 2015.