Ocado reported a16.7% increase in sales to GBP1,107 million, for the 52-weeks period ended 29 November 2015. Sales from Morrisons.com contributed approximately GBP200 million during the period. 

  • Average number of orders per week increased 16.8% to 195,000, whilst deliveries increased to 225,000 orders on one occasion.
    • However, the average order size decreased 2.1% to GBP109.95 from GBP112.25.
  • New customers increased by 20% and active customers increased by 12.4% to 509,000.
  • Own-label sales increased by 16.8%, with over five products per average customer basket.
  • Gross Profit for the year increased 19.9% to GBP375.1 million compared with GBP312.9 million in the prior year, along with improvements in gross margin to 33.9% compared with 33% in the prior year, as a result of increased price competition.
  • Operating profit for the period was GBP19.1 million as compared to GBP14.2 million in 2014.
  • Net profit for the year was GBP11.8 million as compared to Net Profit of GBP7.3 million in the prior year.

Key Highlights:

  • Ocado.com now stocks over 47,000 SKUs compared to 43,000 SKUs in 2014.
  • Deliveries per Van (DPV) increased to 166 in 2015 from 163 in 2014. Ocado expects to achieve the target of 175 to 190 DPV in the long term.
  • Expanded the delivery capacity within the existing catchments by opening three additional spokes at Dagenham, West Drayton and Milton Keynes.
  • Expanded the technology team to over 700 technology professionals with plans to increase it to around 1,000 by the end of 2016, with a recently established technology centre in Bulgaria and another due to open in Southern Europe.
  • Introduced Ocado Smart Platform brand to simplify and strengthen the marketing of our service for international retail partners.

CAPEX Plans: Plans to spend GBP150 million in 2016 for Customer Fulfillment Center (CFC) & infrastructural developments and technological solutions.