Carrefour’s partner in the Sub-Saharan Africa, CFAO reaffirmed its objective to open some 100 stores over the next 10 years, according to statements made by CFAO Retail’s Managing Director Xavier Desjobert in an interview for Lineaires.com. A brief summary:
- Focus is maintained on Western and Central Africa where CFAO and Carrefour identified the biggest opportunity. Southern Africa is excluded.
- The eight targeted markets (Ivory Coast, Nigeria, Cameroon, Gabon, Congo, RD. Congo, Senegal, Ghana) group some 300-350 million people of which some 30 million middle class – the target shopper – with very different ratios between countries.
- Targeting to open stores of up to 6-7,000 square meters, either standalone or incorporated in PlaYce commercial centers.
- All of Carrefour’s grocery formats are considered, including Cash and Carry and convenience, with Carrefour Market store openings already in the pipeline.
- eCommerce is part of the long-term plan when the market is sought to be capable of absorbing more volume through this channel.
- Key store brands belonging to the ‘Club de Marques’ (Brand Club) will be part of all shopping centers: Cache Cache, Jules, La Halle, Morgan, Beauty Success, Brioche Dorée, Jeff de Bruges, etc.
- CFAO anticipates creating some 4,000 jobs by 2018 and 12,000 by 2023 with a gradually decreasing scope for expatriates.
- CFAO will ramp-up its FMCG capabilities with Carrefour’s assistance while helping Carrefour better understand and adapt to the diversity of the region.
In a previous statement following the signing of the partnership in 2013, Carrefour and CFAO revealed ambitions to reach EUR 1 billion revenue in the region, on the long term.