Biedronka is running a marketing campaign that promotes Pascal travel books in conjunction with a special offer on books.
- The marketing campaign for travel books is called “Pascal Go!” and shoppers can win trips to the Dominican Republic, the Canary Islands and Kenya.
- To participate shoppers must purchase one of the travel guides available for PLN 12,99 (EUR 3,14) in its stores.
- In order to enter customers need to send their own slogan via SMS, from which the top 3 entries will win the holidays.
- The campaign started on 12th June and will end on 25th June.
This initiative shows that Bierdronka is continuing to utilise non-food categories in order drive footfall and sales.