Biedronka announced that starting mid August it will open cinemas that can hold up to 300 people near its stores in several small cities where there are no cinemas.
- The cinemas will play popular movies in the recent years such as “Avatar”, “Spiderman”, “Inglorious bastards”, “Terminator”, etc.
- The schedule is available on dedicated website www.kinozbiedronka.pl
- Entry will be free of charge.
- The retailer ran a similar pilot initiative during 2013
The initiative reflects that Biedronka aims to increase shopper footfall and consumer awareness in the smaller communities where it operates.