Morrisons has joined forces with Quidco, a cashback website, and has launched an exclusive campaign to endorse its online grocery service. The campaign will offer Quido’s four million members, cashback ranging from GBP 5 to GBP 10 to first time shoppers at The campaign would be running on From this alliance Morrisons would able to target first time supermarket shoppers based on demographics, behavioral and transactional data.