Eroski’s Caprabo has launched a application which allows online purchases via shoppers mobile phone.
•    The app called “Capraboacasa” allows its shoppers to order, complete the payment process, and pick up the products in stores.
•    Capraboacasa is synchronized with the web in order to offer a multichannel experience to its shoppers.
•    The retailer expects m-commerce to account for 30% of the online purchases.