Marks & Spencer has launched its first back-to-school pop-up store in Trafford Center, Manchester.
•    The pop-up store features a full M&S assortment for children aged between 3 and 16 years and will operate until 7 September.
•    The shoppers awareness of the back-to-school pop-up store is raised through a message written on a A-stand blackboard located in the main M&S store and in line with the school theme.
•    According to an M&S spokesperson the initiative is in line with the retailer’s strategy to enhance the customer shopping experience.