Following the withdrawal of several exclusive and so-called Venture Brands, with Yoo yoghurts and Halo sanitary products being withdrawn from sale in 2014, Tesco also appears to have delisted Chokablok ice cream. The ice cream range was the first Tesco Venture Brand and was understood to have achieved reasonable market share. The brand is still used in ambient bar chocolate and is also used for seasonal ranges. The Nutricat cat food range has also disappeared from stores and Tesco’s grocery e-commerce site. The apparent withdrawal of Chokablok ice cream and Nutricat means the remaining Venture Brand presence in Tesco UK comprises: Lathams dog food, Chokablok confectionery and Parioli pasta, tomatoes and pasta sauce.