Sainsbury’s has partnered with Jessops, the British photographic company, to open shops-in-shops at its stores. Jessops opened its first of these stores on 8 October 2014 at Newport, South Wales and plans to open two more shops at Waterloo Ville in mid-December and at Maidenhead in January 2015. These shops will not only offer wide range of cameras, camcorders and accessories including lenses, bags, & memory cards but will also feature photo print services with print kiosk, large format print, and one-hour print service on wall art and gifts.