Carrefour has opened a store in Brazil, its first Supeco store outside of Europe. The stores will employ the same model as in Spain and Romania. Supeco targets small professionals and end-consumers alike through a low-cost, low-price model. As a result, the stores feature bulk sale aisles, discounted bulk purchases, basic fixtures and an average selling area between 2,500 and 3,500 square meters accommodating between 3,000 and 4,000 SKUs in total.
Carrefour already operates more than 100 Atacadao stores in Brazil. The Atacadao format stands at the base of the Supeco model but differentiates through its larger selling area (around 8,000 square meters) and comparably bigger assortment. The format complements Carrefour’s multi-channel proposition in the market by helping the retailer get closer to the urban shopper. The move also helps Carrefour better compete with its main adversary: Casino owned GPA, and its high-performing Assai hyper-cash format.