The Polish convenience chain has launched new loyalty program “Everyday Benefits”.

  • Shoppers will receive NFC (near field communication) cards which will allows them to collect reward points.
  • The reward points can then be turned into prizes: download audiobooks, download digital music, VOD access and cinema tickets, as well as Ravensburger 3D puzzle games.
  • Shoppers will also receive discount coupons to purchase selected products at discounted prices.
  • The new loyalty program is supported by a new mobile application, available on Android and iOS.

Source: Zabka