X5 has opened its first Perekrestok supermarket following the new concept in Moscow, Russia. The store has been refurbished and has now a selling area of 1,668 square meters and incorporates new equipment, modified internal navigation and outdoor design.

Features of the new concept:

  • The logo and corporate style have been updated.
  • Organization of retail space and lighting design are more effective so the stores will be more spacious and brighter.
  • Trading floor zones, promotional placements and interior colors have been modified according to shopper preferences.
  • The assortment has been updated with a focus on fresh and ultra-fresh food, together with an expanded assortment of fresh breads and pastries, ready to cook private label, fish and seafood.
  • Customer service and quality control have been increased, while keeping the same pricing policy.