Summary Slides

Black Friday 2019: Key trends and activations

5 Dec 2019

By: Harriet Leach

How did this year’s Black Friday event manifest both online and in the high street? This report examines the major trends and retailer-led initiatives from the likes of Boots and Amazon, identifying and analysing the emerging trends that brands should understand ahead of planning for 2020.

Blog Post
Followers: 238

Glossier brings its online brand power to the real world

4 Dec 2019

By: Kantar Analyst

Beauty specialist Glossier has set the standard in marrying social to selling. Their latest London pop-up offers hints on how D2C can win by understanding its audience and creating brand-enhancing touchpoints to build a shopper base.

Blog Post
Followers: 45

What’s behind Carrefour’s micro-move in Poland?

3 Dec 2019

By: Clara Elbaz

Carrefour has entered the micro-convenience space with the launch of a 24/7 automated Express format in Poland. Kantar considers why it has taken this step and what it means for suppliers and shoppers alike as regards the retailer’s forward strategy.

Blog Post
Followers: 235

Russian Retail Monthly Digest: November 2019

3 Dec 2019

By: Vadim Khetsuriani

Kantar’s Russia team bring you the latest retail news to help you understand the developments shaping change and driving growth in this vast market.

Article

How Ahold Delhaize is upgrading its Southeastern Europe offer

2 Dec 2019

By: Kelly Petropoulou

A quiet revolution is underway in markets like Romania and Greece as the pan-European retailer focuses on changing shopper groups and missions, meaning new openings for FMCG as these markets enter the next stage of evolution.

Blog Post
Followers: 94

Black Friday is entering a new decade

29 Nov 2019

By: Malcolm Pinkerton

Amazon marked a decade of Black Friday with a special event showcasing its tech capabilities and offer to UK online shoppers. What did it tell us about how the online giant still views the event it gave to the world?

Article

Pinduoduo Black Friday promo spotlights heightened brand focus

28 Nov 2019

By: Howard Lake

After Singles Day 2019 went increasingly global, China’s #3 eCommerce operator Pinduoduo is seeking to popularise Black Friday in a market where it has yet to gain relevance. A surprising move to team with Amazon offers further evidence of why the platform should be on the radar of leading brands.

Summary Slides

Ingenious innovations and initiatives: October 2019

With Black Friday and the holiday season approaching, October’s innovations were heavily skewed towards identifying new ways to convert and retain shoppers, while marketing initiatives sought to emphasise seamless experiences ahead of what is typically the busiest trading period of the year.

Blog Post
Followers: 144

Black Friday 2019: 10 predictions for the UK

27 Nov 2019

By: Kantar Worldpanel

Ahead of this year’s Black Friday event, Kantar Worldpanel offers up its Top 10 predictions on what factors are expected to influence success or otherwise both in-store and online.

Blog Post
Followers: 69

Black Friday expectations – Amazon and beyond

27 Nov 2019

By: Harriet Leach

With Black Friday imminent, what trends do we expect to see on UK high streets and among consumers as this annual pre-Christmas event again inspires excitement and cynicism in equal measure?

Summary Slides

Alibaba Singles Day 2019: Key trends and activations

26 Nov 2019

By: Harriet Leach

Understand the factors driving the vast sales of Singles Day 2019, with Kantar analysis of how innovation across product and marketing created an event unprecedented both in scale and success for participating brands.