Weipincang, the wholesale arm of online apparel flash seller Vipshop, has opened 21 outlet stores in several Chinese cities under the ‘Victory Warehouse Line’ banner, including Shanghai, Shenzhen, Dongguan and Tianjing. Weipincang’s goal is to offer a means whereby merchants and brands can clear inventory through selling to small and medium-sized wholesalers and daigou agents. The venture targets lower-end consumers as opposed to Vipshop’s stores, which are located in high-footfall malls and shopping areas.

Source: Yibang Power News