Lidl testing Lidl Plus loyalty program in Germany 2 May 2019 Email News Brief Your name* Your e-mail* Recipient's e-mail address(es)* Separate multiple addresses with a comma (,). You may only specify up to 25 email addresses. Subject Message Refresh Type the text that appears in the image Confirm Email Having launched the scheme in Spain, Denmark, Austria and Poland, discounter Lidl has finally brought its Lidl Plus app-based loyalty program to its home market. The smartphone-based initiative that offers personalised offers, discounts and more, is now being beta-tested by employees in Berlin and Brandenburg. Users can access promotional coupons and scratchcards for purchases, be notified about offers, browse promotional magazines, store purchase history and locate their nearest store. Source: Lebensmittel Zeitung