Amazon’s India business is seeking to scale its fulfilment reach in rural areas by partnering with local shopkeepers on a new program called ‘I Have Space’. The initiative is an extension of similar partnership schemes with independent kirana operators, but specifically targets tier 2-3 cities and outlying provinces.

Under the program, local store owners are required to deliver products to customers within a 2–4km radius of their stores, which also double up as pickup points for local customers. On an average, says Amazon, store partners deliver between 20–30 packages a day, while earning a fixed amount per delivery in return.

Source: Amazon India