Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Storr: Surfing the screen
    Storr is a peer-to-peer marketplace designed to help users monetize their influence on others’ purchase decisions.
  • Meet the Centennials: Winning with a digitally-native generation
    Profile the distinct characteristics of the Centennial generation (born 1997-present). Understand the unique shopping behaviors of a generation ...
  • Optimizing your fulfillment strategy
    Explore the evolution of eCommerce fulfillment services and what it takes to win in the current landscape. Get profiles of successful fulfillment ...
  • Full-funnel, data-driven playbooks for winning at the digital shelf
    This session features exclusive new product performance data and analysis from Profitero that will equip you with actionable tactics to accelerate ...
  • Digital Adolescence: Omnichannel comes of age
    For companies today, managing their growing omnichannel world is a lot like parenting adolescents.
  • Amazon: The five slides you need
    Check out Kantar Consulting’s overview of Amazon for a SWOT analysis, shopper profile, financial review, summary of key initiatives, and implications.
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
Summary Slides

Wayfair and Houzz: Shaping the digital home landscape

23 Apr 2019

By: Hannah Hayes.  17 Slides

Wayfair and Houzz are two unique online home players with the potential to disrupt the home space. As these retailers broaden their reaches into new categories, we examine key capabilities, digital merchandising best practices, and opportunities to align with and learn from these innovative sellers.

 
Summary Slides

Way Day 2019 recap

12 Apr 2019

By: Hannah Hayes.  10 Slides

Wayfair held its second annual “Way Day” event on April 10-11. While this year's event continued to drive awareness, it had a notably deeper focus on creating loyalty with existing shoppers. In this report, we examine key trends and opportunities to align with this new retail holiday.

 
ARTICLE

The ‘Amazonization’ of healthcare: What’s next for retail?

11 Apr 2019

  By: Brian Owens

As Amazon wedges its way into healthcare, CPG brands, pharmaceutical companies and retailers will be forced to concentrate less on profit and more on consumer health outcomes.

 
Summary Slides

The age of adolescence

4 Apr 2019

By: Alice Fournier, Bryan Gildenberg.  36 Slides

Learn how to manage and lead eCommerce teams. Understand the fundamentals and the new KPIs to win. Recognize how eCommerce fits within the omnichannel landscape and how you can leverage it efficiently to win across retailers and platforms.

 
ARTICLE

A peek into an Amazon Fulfillment Center

1 Apr 2019

  By: Rachel Dalton

It’s a well-known fact that Amazon is on the leading edge of fulfillment. On an official tour of an Amazon Fulfillment Center with robotics technology, we got an up-close look at the process.

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The Shoppers' Evolving Path to Purchase

 
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Understanding the now and next for Walmart eCommerce

24 Apr 2019

By: Laura Kennedy.  24 Slides

As Walmart shores up the foundations of its eCommerce business, it is focusing on profitability, the role of Walmart.com, and its growing slate of online brands.

 
Summary Slides

Direct-to-consumer comes of age: Learning from the digital disrupters

5 Apr 2019

By: Meaghan Werle.  60 Slides

Assess how direct-to-consumer players are elevating the brand experience. Understand the role of the direct-to-consumer model in supporting engagement platforms. Identify direct-to-consumer best practices and opportunities for your brand.

 
Summary Slides

Optimizing your fulfillment strategy

4 Apr 2019

By: Rachel Dalton.  53 Slides

Explore the evolution of eCommerce fulfillment services and what it takes to win in the current landscape. Get profiles of successful fulfillment operations and discuss future opportunities and challenges. Evaluate the latest technologies for process efficiencies.

 
Summary Slides

Now trending in fashion and beauty retail

2 Apr 2019

By: Tiffany Hogan.  19 Slides

Check out the latest innovations in the fast-moving businesses of beauty and fashion.

 
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Mastering eCommerce Fundamentals: Incorporating product images

19 Feb 2019

By: Kevin McCoy.  12 Slides

Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. This month will focus on how to incorporate images and videos into your product detail pages.

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Developing Multichannel Strategies

 
Summary Slides

Walgreens Boots Alliance Q2 2019 results

23 Apr 2019

By: Ben Antenore.  11 Slides

Walgreens had a difficult second quarter, dealing with several challenges in the Rx and retail spaces. In response, the retailer’s senior leadership team prepared and presented a detailed turnaround plan.

 
Summary Slides

Mastering eCommerce Fundamentals: Creating digital product copy

15 Apr 2019

By: Kevin McCoy.  15 Slides

Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. This month will focus on how to create product copy that highlights product details and ranks at the top of search.

 
Summary Slides

Meet the Centennials: Winning with a digitally-native generation

5 Apr 2019

By: Ben Antenore, Meaghan Werle.  58 Slides

Profile the distinct characteristics of the Centennial generation (born 1997-present). Understand the unique shopping behaviors of a generation reaching adulthood in a digital world. Identify opportunities for meaningful omnichannel engagement with Centennial shoppers.

 
Summary Slides

Omnichannel grocery: Pivoting from construction to execution

4 Apr 2019

By: Tory Gundelach.  54 Slides

Learn about the role that major competitors are playing in the industry’s growth trajectory.Discover the services shoppers are using to buy groceries online and how they are interacting with these platforms.

 
Summary Slides

Teaching old dogs new tricks: Reconfiguring your business for an omnichannel grocery world

4 Apr 2019

By: Elley Symmes, Tory Gundelach.  42 Slides

Examine the strategies that key retailers are employing to win in the omnichannel grocery space. Understand how shoppers build their online grocery baskets. Find out what online grocers can do to improve the shopping experience.

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Staying Ahead of Emerging Trends

 
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Ingenious innovations and initiatives: March 2019

24 Apr 2019

By: Kantar Research Team.  13 Slides

Innovative partnerships and alliances designed to better serve the end consumer were in the spotlight in March as we observed brands and retailers leveraging new expertise to extend their shopper reach or find new ways to engage with their target customer groups.

 
Followers: 69

In this latest blog ahead of Kantar’s eCommerce & Digital Strategy Conference on May 15-16, keynote speaker Andrew Pearl, VP Strategy and Insight at Profitero, offers his insight on how analytics is transforming omnichannel and pureplay operational models. In our 2018 Global eCommerce ...

 
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The Retail Reveal: Social Commerce - From marketing tool to selling capability

15 Apr 2019

By: Kantar Research Team, Hanna Ryngmark.  16 Slides

The use of social media as a shopping platform grew by 27 percentage points between 2017-2018, highlighting the growing importance of social media as a retail channel. This edition of The Retail Reveal explores how this trend is changing the rules around engagement and activation, perhaps forever.

 
Followers: 93

Own a car? You can be an Uber driver. Own a home? You can be an Airbnb host. What about owning a smartphone? Now you can open your own store. That’s the concept behind Storr, a digital marketplace that brings the gig economy to retailing. With a beta launched in January 2019, Storr enables ...

 
Summary Slides

Storr: Surfing the screen

9 Apr 2019

By: Meaghan Werle.  10 Slides

Storr is a peer-to-peer marketplace designed to help users monetize their influence on others’ purchase decisions.

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