Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Online grocery goes mainstream
    Shoppers’ willingness to make tradeoffs between value and convenience continues to wane, in large part because of the way digital disrupters have ...
  • Digital transformation: How to lead a revolution in the world of big CPG
    In a sea of big sharks, how can you be a nimble piranha that is adaptable, quick, dynamic, (and really hungry)? What does it mean to transform ...
  • Follow the money: The digital dynamic in the future of consumption
    The imperative of growth is now facing a new economic and demographic context that demands fresh ways of approaching technology and digital strategies. ...
  • Mapping the last mile: Exploring the rapidly evolving fulfillment landscape
    In the last year, investment in fulfillment has exploded as the race to own the last mile has accelerated. Understanding the space has become ...
  • Amazon North America: The big beats from Q1 2018
    In addition to examining Amazon’s latest financial results, this slide summary report highlights key North America initiatives in Q1 and important ...
  • Social beauty: The current state and future of social commerce in beauty retailing
    The rise of social commerce is leading to new trip types, reinventing the shopping occasion ...
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
Summary Slides

eBay: Innovating online marketplaces

9 May 2018

By: Kantar Consulting Analyst.  19 Slides

Rethink your marketplace strategy. eBay is your next commerce partner. Getting started is easy. Here's how to sell direct or through the authorized reseller program.

 
Summary Slides

Amazon North America: The big beats from Q1 2018

3 May 2018

By: Meaghan Werle.  11 Slides

In addition to examining Amazon’s latest financial results, this slide summary report highlights key North America initiatives in Q1 and important themes moving forward in 2018.

 
Followers: 30

For an analysis of the results in North America click here Amazon never ceases to impress us analysts. They’re one of the most interesting and vibrant business to study. After a record breaking holiday season, Amazon posted a massive 43% growth to USD51 Billion, its biggest growth quarter ...

 
Followers: 34

Following its biggest-ever holiday season, Amazon continues to record impressive growth. First-quarter sales were up a whopping 43% to USD51 billion, and operating income increased 92%, surpassing analysts’ expectations. North America revenue growth was primarily driven by the Prime flywheel. ...

 
Followers: 22

Greetings from Kantar Consulting! The latest edition of From the Research Desk focuses on a topic I talk to suppliers about every day of the week: What exactly is required to achieve excellence in eCommerce? To start with, let’s look at shoppers. Shoppers’ loyalty today is pledged ...

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The Shoppers' Evolving Path to Purchase

 
Followers: 34

Social commerce is on the rise. As shoppers dedicate more time to mobile devices, social platforms are looking to better monetize their interactions with actively engaged (and massive) global user bases. In turn, social media is moving further down the purchase funnel, from brand-building and ...

 
Summary Slides

Voice Amps Up: Okay Google, Hey Alexa

23 Feb 2018

By: Rachel McGuire, Robin Sherk.  12 Slides

The 2017 holiday season boosted voice-controlled smart home device penetration to nearly one in five U.S. households. As internet connectivity moves beyond screens and becomes more embedded in the fabric of home life, voice shopping will be an important new venue for commerce.

 
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Ingenious Innovations and Initiatives-February 2018

8 Feb 2018

By: Kantar Consulting Research Team.  14 Slides

This report brings you the latest and greatest innovation in retail, why it is important, what you can learn from it. We scour the globe each month to bring you the most exciting innovations and initiatives in customer experience.

 
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Front of Store Technology - How Stores Connect with the Omnichannel Shopper

8 Dec 2017

By: Tudor Popa, Kantar Retail Research Team.  17 Slides

A recent look at how the digital and physical worlds continue to blend calls for a review of the existing front-of-store technology, and the prospects for the future.

 
ARTICLE

Cyber Monday 2017: Drawing Shoppers In With Hype, Not Just Deals

28 Nov 2017

  By: Kantar Retail Research Team

Cyber Monday 2017 broke online sales records recording over $6.5 billion in sales, a nearly 17% increase in digital sales vs. last year’s event. Once again, Cyber Monday was not a 1-day event but rather the culmination of “The Turkey 5” that drew in shoppers with hype and excitement, not just deals.

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Developing Multichannel Strategies

 
Followers: 385

Walmart reported solid U.S. results for Q1 2018, posting comps of 2.1% and growth of 3.1%, to hit sales of USD77.7 billion. Here are a few quick takeaways from this morning’s announcement:   Comps growth was relatively strong. Following several quarters of sub-2% comps growth ...

 
Followers: 47

Many of us in the U.S. woke up to the news of an Ocado-Kroger partnership. When the news broke in Europe a few hours earlier, Ocado saw a huge spike in its share price. We'll see if Kroger stock has a good day as well. The critical question on the minds of those of us in the U.S. is what this ...

 
Summary Slides

The state of shopping routine disruption

9 May 2018

By: Mary Brett Whitfield.  39 Slides

Big-picture macro conditions and shopper sentiment paint a (mostly) positive outlook for retailing. However, a trifecta of disrupters is primed to alter shopping routines. Against this backdrop of change, suppliers and retailers must rethink assumptions about shoppers and shopping routines today.

 
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A practical guide to future proofing fulfillment

9 May 2018

By: David Marcotte.  37 Slides

The last 50 feet of the supply chain to the shopper has been a consistent topic, but all of that is changing and morphing at a remarkable rate. Yet, it has to be cost-effective and respect installed capabilities.

 
Summary Slides

Walmart quarterly review: A strong end to 2017, with some challenges

9 May 2018

By: Laura Kennedy.  7 Slides

In Q4, Walmart posted strong performance to close out the year, though eCommerce sales growth slowed on “operational” challenges. The retailer continues to build digital capabilities via partnerships and launched key mobile tools to elevate the in-store experience.

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Staying Ahead of Emerging Trends

 
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Right the Wrongs – How Not to Fail at the Internet

11 May 2018

By: Bryan Gildenberg.  49 Slides

Every big thing was once a small thing. Most big companies forget this. Get faster at scaling small things, not slower at imagining big ones.

 
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Interconnected retail: The new world of commerce

9 May 2018

By: Reid Greenberg.  30 Slides

The massive shifts in shopper behaviors is forcing retailers and brands to think differently, market differently, and connect differently to remain relevant. We look at major themes and trends that teams need to be aware of and act on to participate in this new world of interconnected retail.

 
Summary Slides

Online grocery goes mainstream

9 May 2018

By: Rachel McGuire.  29 Slides

Shoppers’ willingness to make tradeoffs between value and convenience continues to wane, in large part because of the way digital disrupters have reshaped shoppers’ expectations and routines.

 
Summary Slides

Digital transformation: How to lead a revolution in the world of big CPG

9 May 2018

By: Alice Fournier.  35 Slides

In a sea of big sharks, how can you be a nimble piranha that is adaptable, quick, dynamic, (and really hungry)? What does it mean to transform your organization to a digital-first mindset, and why is this important?

 
Summary Slides

Follow the money: The digital dynamic in the future of consumption

9 May 2018

By: Kantar Consulting Analyst.  55 Slides

The imperative of growth is now facing a new economic and demographic context that demands fresh ways of approaching technology and digital strategies. Here is a framework to help you follow the money to where demand is shifting.

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