Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • 2018 Amazon Prime Shopper Update
    As Amazon invests in the value, convenience, and experience that Prime membership provides, the program’s reach continues to grow, with significant ...
  • Amazon North America: The big beats from Q2 2018
    In addition to examining Amazon’s latest financial results, this slide summary report highlights key North America initiatives in Q2 and important ...
  • The phone is your ‘phriend’
    Most smartphone users rely on their devices to make in-store shopping more efficient and less stressful. Here’s how brands and retailers can use ...
  • Prime Day 2018
    After much anticipation, Prime Day is here. Kantar Consulting experts will bring you highlights and implications from online and in store (we’re ...
  • Amazon: The five slides you need
    Check out Kantar Consulting’s overview of Amazon for a SWOT analysis, shopper profile, financial review, summary of key initiatives, and implications.
  • Now available: Global eCommerce data and insights with Digital CommerceScope
    Announcing Kantar Consulting’s new global eCommerce data and insights resource, Digital CommerceScope. ...
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
Summary Slides

Achieving eCommerce excellence in Canada

21 Sep 2018

By: Malcolm Pinkerton.  57 Slides

Taking learnings from around the world of those on the cutting edge of eCommerce, we will define the opportunities and implications for brands and explore what it takes to continuously deliver eCommerce excellence.

 
Summary Slides

Driving content and visibility online

21 Sep 2018

By: Alice Fournier.  38 Slides

In this session, you will learn the essentials of online content drivers, along with how to elevate those elements and provide shoppers with a strong experience that converts them to buyers.

 
Summary Slides

Grocery eCommerce: Learnings from Europe

21 Sep 2018

By: Malcolm Pinkerton.  41 Slides

As eCommerce gains traction within a market, shopper demand for conducting a full grocery shop online increases. This demand presents retailers with the headache of creating solutions that meet expectations and ensure competitiveness without eroding margin.

 
Summary Slides

Understanding the Amazon juggernaut: Impact and implications

21 Sep 2018

By: Malcolm Pinkerton.  35 Slides

This session will provide a full update on the retailer’s strategic objectives, identifying the key priorities for brands to maximize growth potential, while revealing the role they can play in helping Amazon become the “everything store.

 
Summary Slides

Amazon North America: The big beats from Q2 2018

29 Aug 2018

By: Meaghan Werle.  11 Slides

In addition to examining Amazon’s latest financial results, this slide summary report highlights key North America initiatives in Q2 and important themes moving forward in 2018.

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The Shoppers' Evolving Path to Purchase

 
Summary Slides

Ingenious Innovations and Initiatives – July 2018

13 Aug 2018

By: Kantar Consulting Research Team.  12 Slides

Reports of the death of the high street are greatly exaggerated, it’s undergoing a period of transformation and we look back at some of the best new stores from around the world.

 
Followers: 138

With digital increasingly enabling and influencing retail, retailers and suppliers need a truly holistic view of individual shoppers. Shopper insights are just the start, though. To truly empower decision-making, we need to turn data into tangible actions. That is where our new Digital CommerceScope ...

 
Summary Slides

Ingenious innovations and initiatives - May 2018

24 May 2018

By: Kantar Consulting Research Team.  11 Slides

Augmented Reality, once merely a marketing gimmick, is fast becoming a valuable strategic tool in the retail world. Here we explore the latest and greatest AR innovations, why they are important, what you can learn from them.

 
Followers: 60

Social commerce is on the rise. As shoppers dedicate more time to mobile devices, social platforms are looking to better monetize their interactions with actively engaged (and massive) global user bases. In turn, social media is moving further down the purchase funnel, from brand-building and ...

 
Summary Slides

Voice Amps Up: Okay Google, Hey Alexa

23 Feb 2018

By: Rachel McGuire, Robin Sherk.  12 Slides

The 2017 holiday season boosted voice-controlled smart home device penetration to nearly one in five U.S. households. As internet connectivity moves beyond screens and becomes more embedded in the fabric of home life, voice shopping will be an important new venue for commerce.

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Developing Multichannel Strategies

 
Followers: 370
BLOG POST

Home Delivery

17 Sep 2018  By: Ray Gaul

Retailing in the Week Ahead, Week 35 In week 34, we talked about how Europe is advanced in four areas of retailing – Order & Collect, Proximity Grocery, Home Delivery, and Self-Checkout. Today, let’s talk about Home Delivery and what the European model can teach the rest of ...

 
Summary Slides

The state of the pro contractor shopper

14 Sep 2018

By: Hannah Hayes.  13 Slides

For the fourth year, Kantar Consulting conducted a survey of pro contractors to parse the preferences and habits of this significant customer group. In this survey, we were interested in learning more about how pros are using Amazon and trends shaping their shopping expectations and preferences.

 
ARTICLE

Tech giants are shaking up China’s primary healthcare market

13 Sep 2018

  By: Malcolm Pinkerton

Alibaba has launched an online healthcare and over-the-counter medicine service in China, capitalising on a healthcare sector forecasted to reach US$1.1 trillion by 2020.

 
Five Slides

Carrefour Group - The five slides you need

10 Sep 2018

By: Tudor Popa.  8 Slides

Check out Kantar Consulting’s overview of Carrefour Group for a SWOT analysis, shopper profile, financial review, summary of key initiatives, and supplier implications.

 
Five Slides

Auchan: The five slides you need

7 Sep 2018

By: Tudor Popa.  8 Slides

Check out Kantar Consulting’s overview of Auchan for a SWOT analysis, shopper profile, financial review, summary of key initiatives and implications.

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Staying Ahead of Emerging Trends

 
ARTICLE

Amazon makes major offline move in India

21 Sep 2018

  By: Alvaro Morilla

Amazon’s Indian operation has confirmed it has made its biggest acquisition in India. In partnership with private equity firm Samara Capital, it has obtained a 49% stake in the More supermarket chain from Aditya Birla.

 
Summary Slides

Direct-To-Consumer (DTC): Implementing DTC as a key part of your eCom strategy

21 Sep 2018

By: Kantar Consulting Research Team.  15 Slides

To establish a successful DTC business, brands must understand the importance of having a differentiated product offering with a margin that allows them to capture retailer mark-ups. This can be achieved through a unique product offering and a more premium version exclusive to the brand website.

 
Webinar

Digital Retailing Webinar: Online grocery moves to mainstream - How to further elevate the offer

20 Sep 2018, 11:00 AM EDT

Online grocery in the U.S. has arrived. No longer a fringe capability, retailers like Walmart, Kroger, and Amazon are investing heavily in their online grocery proposition. With key services and infrastructure established, the focus is now on how to differentiate key platforms and capture new trip types. Join Kantar Consulting to prepare for the next wave of online grocery innovation. As part of this webinar, we will: Understand recent fulfillment shifts and emerging players across ...

 
Summary Slides

How artificial intelligence is bridging the gap between retailers, brands and shoppers

23 Aug 2018

By: Kantar Consulting Research Team, Tudor Popa.  17 Slides

Understanding AI, how it works and how it impacts businesses, consumers and technology is becoming increasingly critical to future-proofing your business.

 
Summary Slides

The phone is your ‘phriend’

13 Aug 2018

By: Abigail Benkert.  31 Slides

Most smartphone users rely on their devices to make in-store shopping more efficient and less stressful. Here’s how brands and retailers can use mobile as an active resource in store to support two specific trip types.

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