Digital Insight Center

Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.

Develop an in-depth understanding of digital retailing in easy-to-share slide presentation formats and get strategic guidance by attending Kantar Consulting's events, webinars, and ShareGroups focused on digital retail.

Summary Slides

 
Summary Slides

The Retail Reveal: Digital trends - the rise of visual search

11 Nov 2019

By: Harriet Leach, Kantar Research Team.  24 Slides

Product search and discovery is moving beyond text towards the image. Millennial and younger shoppers demand immediacy of availability and new technologies are enabling this. The Retail Reveal examines how brands must respond to these new initiatives that are transforming the path to purchase.

 
Five Slides

Cooperative Group: The five slides you need

7 Nov 2019

By: Kantar Analyst.  9 Slides

Learn how the UK's Cooperative Group plans to get closer to its shoppers, drive own-brand growth and win in the market's highly competitive convenience and proximity sector with this overview of the revitalised British grocery mainstay.

 
Summary Slides

Amazon North America Q3 2019 Results

31 Oct 2019

By: Rachel Dalton.  10 Slides

This slide summary report evaluates the Q3 2019 financial results, highlights key North America initiatives, and discusses implications for suppliers.

 
Summary Slides

The Retail Reveal: Geolocation targeting - service or surveillance?

28 Oct 2019

By: Kantar Research Team.  21 Slides

Learn how geolocation technology is blurring the lines between online and offline and creating new methods of shopper engagement, supply and fulfilment management and ingenious innovations in marketing in ways that will redefine the retailer-supplier relationship.

 
Five Slides

Intermarche: The five slides you need

24 Oct 2019

By: Clara Elbaz.  10 Slides

Operating multiple formats from big-box to convenience to discount to eCommerce, Intermarche is one of France's most well-regarded retailers by consumers. This overview details how it is positioning for growth, and where brands must play to win with this key client.

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Event Presentations

 
Summary Slides

Understanding the Amazon shopper within the broader omni-shopper landscape

23 Oct 2019

By: Jonathan Young.  21 Slides

Understand today's omni-shopper mindset and behavior. Discuss the latest findings on the Amazon shopper as compared to the Amazon Prime shopper. Identify best practices for building engaging and relevant shopper experiences on Amazon.

 
Summary Slides

Navigating Amazon’s path forward in grocery

23 Oct 2019

By: Rachel Dalton.  40 Slides

Review the online grocery landscape and Amazon’s position. Understand Amazon grocery shoppers’ mindsets and motivations. Evaluate the impact of Amazon’s grocery platforms and outlook for the future.

 
Summary Slides

Connecting with the social shopper on Amazon

23 Oct 2019

By: Rachel Dalton.  43 Slides

Understand how social media is influencing the online retail experience. Discuss the unique characteristics of shoppers who use social media in the shopping process. Evaluate how Amazon is evolving its platforms to foster more product discovery and engagement.

 
Summary Slides

Double-clicking on the physical footprint

23 Oct 2019

By: Rachel Dalton.  31 Slides

Explore Amazon’s omnichannel evolution and the latest insights on Whole Foods Market. Map its widespread physical touchpoints with shoppers. Gain insights into Amazon’s omnichannel strategies and brand-building initiatives.

 
Summary Slides

Target’s omnichannel evolution

7 Oct 2019

By: Tory Gundelach.  39 Slides

Evaluate how Target is reacting to retail’s omnichannel evolution and explore where Target is headed. Learn how you can align to the Target shopper’s omnichannel expectations. Discuss the organizational skills needed to win in a connected world.

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Webinar Presentations

 
Webinar

Digital Retailing Webinar: Healthcare in a digital world

14 Nov 2019, 11:00 AM EST

Health & Wellness has been a dominant trend for 20+ years. A myriad of categories and brands have transformed their strategies and products to capitalize on consumers’ desires to live their best lives. Now, retailers are evolving their ecosystems to include health & wellness initiatives as top strategic priorities for investment.   Join Kantar to learn more about: The online opportunity in health & wellness Amazon’s ...

 
Webinar

Digital Retailing Webinar: The next evolution of omnichannel grocery

26 Sep 2019, 11:00 AM EST

Online grocery is here to stay. The race to build out capabilities is slowing, but now the real work begins. Retailers need to focus on delivering a convenient, timesaving service that connects seamlessly with the in-store experience. At the same time, retailers and brands are feeling the pressure to drive more operational efficiencies and profitability. In this webinar, we will: Understand the behavior of online grocery shoppers in the context of the omnichannel ecosystem. Discover ...

 
Webinar

Digital Retailing Webinar: Meet the Centennials - Connecting with a digitally-native generation

31 Jul 2019, 11:00 AM EST

With the oldest Centennial turning 22 in 2019, the next generation of shoppers is coming into spending power. Born into a digital world, this generation has been shaped by technology and the connectivity that it enables. As they enter adulthood, it is important to understand the distinct mindset of Centennials to meet their expectations for the shopping experience. Join Kantar to learn more about how to win with Centennial shoppers.   In this webinar, we will: Profile the defining ...

 
Webinar

Digital Retailing Webinar: Marketing with Amazon - Leveraging the Retailer as a Brand-Building Platform

2 May 2019, 11:00 AM EST

With half of U.S. households now belonging to Prime, it comes as no surprise that Amazon is looking to further monetize the eyeballs on its site. With Amazon’s advertising revenue having more than doubled year-over-year in 2018, the retailer is reinforcing its position as both a conversion and brand-building platform by launching new tools for marketers.   Join Kantar Consulting and Profitero to learn more about opportunities to drive brand visibility across Amazon’s ...

 
Webinar

Digital Retailing Webinar: Omnichannel in 2019 - The blurring lines between the consumer and the shopper

7 Mar 2019, 11:00 AM EST

As eCommerce continues to grow, the entire retailing experience is being transformed, both online and offline. New digital technologies are enabling near-instant conversion at the point of “I want to buy” inspiration. In turn, distinguishing between the consumer and the shopper is losing its relevance. Join Kantar Consulting to discuss joint marketing and sales strategies to drive both engagement and purchase in this interconnected environment.   In this webinar, we will:  ...

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