Digital Insight Center

Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.

Develop an in-depth understanding of digital retailing in easy-to-share slide presentation formats and get strategic guidance by attending Kantar Consulting's events, webinars, and ShareGroups focused on digital retail.

Summary Slides

 
Summary Slides

Ingenious innovations and initiatives: March 2019

24 Apr 2019

By: Kantar Research Team.  13 Slides

Innovative partnerships and alliances designed to better serve the end consumer were in the spotlight in March as we observed brands and retailers leveraging new expertise to extend their shopper reach or find new ways to engage with their target customer groups.

 
Summary Slides

Wayfair and Houzz: Shaping the digital home landscape

23 Apr 2019

By: Hannah Hayes.  17 Slides

Wayfair and Houzz are two unique online home players with the potential to disrupt the home space. As these retailers broaden their reaches into new categories, we examine key capabilities, digital merchandising best practices, and opportunities to align with and learn from these innovative sellers.

 
Summary Slides

Walgreens Boots Alliance Q2 2019 results

23 Apr 2019

By: Ben Antenore.  11 Slides

Walgreens had a difficult second quarter, dealing with several challenges in the Rx and retail spaces. In response, the retailer’s senior leadership team prepared and presented a detailed turnaround plan.

 
Summary Slides

Mastering eCommerce Fundamentals: Creating digital product copy

15 Apr 2019

By: Kevin McCoy.  15 Slides

Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. This month will focus on how to create product copy that highlights product details and ranks at the top of search.

 
Summary Slides

The Retail Reveal: Social Commerce - From marketing tool to selling capability

15 Apr 2019

By: Kantar Research Team, Hanna Ryngmark.  16 Slides

The use of social media as a shopping platform grew by 27 percentage points between 2017-2018, highlighting the growing importance of social media as a retail channel. This edition of The Retail Reveal explores how this trend is changing the rules around engagement and activation, perhaps forever.

View All

Event Presentations

 
Summary Slides

Understanding the now and next for Walmart eCommerce

24 Apr 2019

By: Laura Kennedy.  24 Slides

As Walmart shores up the foundations of its eCommerce business, it is focusing on profitability, the role of Walmart.com, and its growing slate of online brands.

 
Summary Slides

Omnichannel in beauty

5 Apr 2019

By: Brian Owens.  36 Slides

Get a demographic profile of the omnichannel beauty shopper and understand where and how she shops. Find out how CPG companies can leverage omnichannel beauty insights to better engage shoppers across non-beauty categories.

 
Summary Slides

The profitable future of the store of the future

5 Apr 2019

By: David Marcotte.  23 Slides

Determine how stores will meet the needs of a digitally-enabled shopper. Explore how complex automation and the robot/employee relationship will evolve. Assess the investments most likely to drive profitability.

 
Summary Slides

CES 2019: Retail trends from the world’s largest consumer electronics show

5 Apr 2019

By: Alice Fournier.  18 Slides

Learn about beauty trends anchored in artificial intelligence and augmented reality. Get details on the tools and products JD.com and Alibaba presented at their booths. Assess the big future of voice technology and its shifting impact on retail.

 
Summary Slides

Meet the Centennials: Winning with a digitally-native generation

5 Apr 2019

By: Ben Antenore, Meaghan Werle.  58 Slides

Profile the distinct characteristics of the Centennial generation (born 1997-present). Understand the unique shopping behaviors of a generation reaching adulthood in a digital world. Identify opportunities for meaningful omnichannel engagement with Centennial shoppers.

View All

Webinar Presentations

 
Webinar

Digital Retailing Webinar: Omnichannel in 2019 - The blurring lines between the consumer and the shopper

7 Mar 2019, 11:00 AM EST

As eCommerce continues to grow, the entire retailing experience is being transformed, both online and offline. New digital technologies are enabling near-instant conversion at the point of “I want to buy” inspiration. In turn, distinguishing between the consumer and the shopper is losing its relevance. Join Kantar Consulting to discuss joint marketing and sales strategies to drive both engagement and purchase in this interconnected environment.   In this webinar, we will:  ...

 
Webinar

Digital Retailing Webinar: Holiday 2018: Converting connected shoppers through digital touchpoints

14 Nov 2018, 11:00 AM EST

The 2018 holiday season is shaping up to be the most digitally-driven yet. As more digital touchpoints are integrated in-store and online, retailers and suppliers alike have new opportunities to influence and convert the sale. Last year, online holiday growth stemmed from more purchasers rather than more shoppers. Considering this trend, online gift buyers browsing for deals and inspiration this year may be more enticed to buy when the product or price is “right.” Join Kantar ...

 
Webinar

Digital Retailing Webinar: Online grocery moves to mainstream - How to further elevate the offer

20 Sep 2018, 11:00 AM EDT

Online grocery in the U.S. has arrived. No longer a fringe capability, retailers like Walmart, Kroger, and Amazon are investing heavily in their online grocery proposition. With key services and infrastructure established, the focus is now on how to differentiate key platforms and capture new trip types. Join Kantar Consulting to prepare for the next wave of online grocery innovation. As part of this webinar, we will: Understand recent fulfillment shifts and emerging players across ...

 
Webinar

Digital Retailing Webinar: Defining your Prime position: How to capitalize on Amazon’s key audience

25 Jul 2018, 11:00 AM EDT

With Prime now reaching nearly half of U.S. households, Amazon’s membership program is moving mainstream. To resonate with this massive audience, brands must align with Amazon’s efforts and develop a Prime strategy. Join Kantar Consulting to learn more about Prime’s evolution and best practices for partnering with Amazon. As part of the discussion, we will: Assess Prime member shopping behavior and engagement across the ecosystem Consider Amazon’s recent initiatives ...

 
Webinar

Digital Retailing Webinar - Social commerce: Capitalizing on today’s key platform

24 May 2018, 11:00 AM EDT

With major U.S. social platforms introducing new retail capabilities, social media is quickly moving down the purchase funnel. By expanding beyond brand building to support conversion, these platforms are better enabling retailers and suppliers to move shoppers from inspiration to purchase. As shoppers, especially Centennials, increasingly turn to social sites for shopping, brands need to ensure that they have a shoppable presence across these digital touchpoints. Join Kantar Consulting ...

View All