Shopper Trends

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The state of the omnichannel shopper

4 Apr 2019

Learn about shoppers’ changing requirements and how shoppers feel about their ability to spend. Understand the role of stores, online, and mobile in shopping routines today. Discover which retailers are best ...

Shopper Slide

The state of toy shopping

27 Feb 2019

With Toys R Us out of the picture, shopper trends suggest toy share of preference growth will accrue to Amazon and value discounters.

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
SHOPPER ARTICLE

Prescription check-up: A broad look at the retail Rx landscape and shopper motivations in the drug channel

25 Apr 2019

  By: Ben Antenore, Caroline Dumas

With the pharmacy so critical to a drug retailer’s performance, which drug retailers are succeeding with Rx shoppers?

 
SHOPPER ARTICLE

Amazon Prime now captures 50% of U.S. households, but growth is slowing

1 Feb 2019

  By: Rachel Dalton

Kantar Consulting’s ShopperScape® data, collected in December 2018, shows that half of U.S. households now have Prime memberships, which we estimate to be 59.8 million households.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

Go to ShopperScape® Database

Browse List of Recent Questions

 Canadian Shopper Insights

Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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