Shopper Trends

The retail landscape today is a fiercely competitive one, with retailers vying—with the help of their supplier partners—to win shoppers’ hearts, minds, and dollars.

Shopper Slide

A retail landscape without Sears?

2 Nov 2018

Sears’ Chapter 11 filing last month makes a retail landscape without Sears a more likely (though not inevitable) scenario. Though the demise of a 100+ year-old stalwart would be a significant change in that ...

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
Summary Slides

Beauty shoppers in the drug channel

8 Nov 2018

By: Rachel McGuire, Tiffany Hogan.  7 Slides

CVS stands out within the channel as a beauty destination, but shifting beauty shopping preferences are likely to give beauty specialists a boost.

 
SHOPPER ARTICLE

The conversion problem in home improvement: Aligning with new in-store expectations and emerging categories to drive engagement

30 Oct 2018

  By: Hannah Hayes, Caroline Dumas

While the home improvement channel has been reaping benefits from a positive macro environment in recent years, taking a deeper look at shopping and conversion trends over time gives a better sense of the underlying growth drivers and implications for suppliers at home centers.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

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Browse List of Recent Questions

 Canadian Shopper Insights

Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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