Shopper Trends

As retailers build their credentials as health and wellness resources, new Kantar research explored in a series of reports aims to unpack shoppers’ health and wellness journey. In this second edition, we assess ...

A new approach to the ShopperScape® tracking survey means new ways to think about shopper profiles and shopping incidence. Learn more about this more comprehensive view of ALL shoppers—no matter their role in ...

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.

Summary Slides

Utilizing Shopper Segmentation in Value Retail

10 Sep 2019

By: Simon Johnstone.  45 Slides

Explore evolving discount shopper dynamics across shopper segments. Identify best practices for shopper engagement and curating relevant experiences. Discover ways to drive holistic value with omnichannel integration.


Home Improvement Annual Shopper Review

3 Jul 2019

  By: Caroline Dumas

Amazon continues to draw a greater share of home improvement shoppers, and Home Depot and Lowe’s shoppers are shopping more departments, but purchasing from fewer. This annual review answers key questions about home improvement channel shoppers.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.

Latest ShopperScape® SnapShot

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ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

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 Canadian Shopper Insights

Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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